Teaching Examples

Helping Advertising students move between the details and the bigger picture.

These assignments work to create a space for focused learning and creative confidence.

Think Like a Creative with Tone & Song

Advertising Creative | 300-Level

Students learn that creative strategy isn't just a message—it's a feeling, it's a vibe. The playlist becomes a shared creative vocabulary before anyone starts writing copy or designing layouts.

Discover More

Lean into Creative Strategy with The Big Idea

Advertising Campaigns | 600-Level

No such thing as a bad idea. Students generate multiple campaign directions, defend them through strategic rationale, receive critique, and have the opportuntiy to combine ideas before committing to a single direction for execution.