Cultural Analyst | Media Scholar | Creative Strategist
Advertising Creative | 600-Level
Course Description
Advertising Campaigns serves as the capstone experience for advertising majors, challenging students to synthesize research, strategy, and creative execution into integrated campaigns for real-world client briefs. Through iterative presentations and professional critique, students refine their ideas while learning to defend strategic decisions and present work at an industry standard.
Signature Assignment
Creative teams respond to a client brief by developing and pitching three distinct campaign concepts rooted in audience insight and brand strategy. Rather than rewarding the first workable idea, the assignment emphasizes divergent thinking, conceptual exploration, and strategic justification.