Cultural Analyst | Media Scholar | Creative Strategist
a multi-linguisT
Scholarship | Marketing | Hollywood
I'm cultural analyst.
I'm also a writer, tastemaker, and PhD.
This elite blend of advertising, academics, and media production bisects the feminine experience across the lifecycle.
I do this at a time when women’s voices (and bank accounts) have earned equal volume, while their bodies are still being policed and marketed.
My work examines how identity, health, culture is shaped through our pocketbots.
About
Clear History
For over 20+ years, I worked inside the media machines shaping culture.
I got my start in Hollywood, producing reality TV. My production expertise parlayed into global advertising where I produced integrated campaigns for automotive titans like Cadillac, Chevrolet, and Ford.
Between broadcast shoots and social strategy, I noticed a critical shift. Media systems were fundamentally altering identity, aspiration, and emotional life—particularly for women. This development was moving fast. To capture it, I stepped away from traditional media production to pursue a PhD. If not me, then who?
As a media scholar and cultural analyst, I study the tethered life: the invisible, psychological attachment between humans and their mobile devices. My research examines how wellness and cultural expectations are mediated through screens across the feminine experience, from Gen Z girlhood to Gen X womanhood.
I've lived on both sides of the screen. My perspective is unique because I've:
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Birthed narratives by nurturing creative concepts into broadcast.
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Nursed communication across mediums from inception to completion.
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Grown research by studying how women internalize content.
My work sits at the intersection of scholarship, branding, media production, and cultural analysis. I specialize in the human side of data: why we scroll, what we absorb, and how our phones function like emotional architecture.
Services
System Preferences
I help organizations better understand audience behavior, emotional culture, digital wellness.
Digital analytics alone aren’t helping brands scale or drive sales. Using creative strategy and scholarly frameworks, I see what analytics cannot and make the findings assessable.
My work is relevant for brands, media organizations, women’s health initiatives, and institutions trying to better understand how people — particularly women — experience identity, aspiration, and wellbeing through their media environments.
I specialize in the human side of all this: why we scroll, what we absorb, how we are reflected our screens, and what it means to live in a world where our phones function like emotional architecture.
1
Deep Insight
& Analysis
The HATS Assessment
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A proprietary scholarly methodology to evaluate demographic resonance.
Screen Culture Audit
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Deep-dive diagnostic into how your target audience interacts with your digital footprint.
Emo Audience Segmentation
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Moving past flat age brackets to map the emotional profiles of Gen Z, Millennial, and Gen X women.
2
Ecosystem &
Brand Strategy
Brand Media Strategy
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Aligning your messaging with the complex political and cultural realities of women’s health and wellness.
Digital Ecosystem Development
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Building the architecture for high-engagement podcasts, web series, social content pipelines, and site builds.
3
Production &
Development
Creative Partner Assessment
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Vetting agencies, production houses, and creative teams to ensure cultural alignment.
Content Execution Chaperone
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Overseeing media production from inception to launch, ensuring scholarly insights are never lost in creative translation.
Portfolio
Airplane Mode
I'm a true hyphenate. Equal parts writer, producer, and researcher.
For 20 years, I made everything from TV to TikTok. Today, I'm a Doctoral Candidate and Teaching Fellow and at the University of North Carolina at Chapel Hill.
Here's the bird's eye view of my greatest hits.
